Facebook ranked as Most Popular Communication Tool

Posted by Mike (12/12/09)

A new survey from Prompt Communications finds that Facebook is the most popular form of communication. Not just social media communication; all online communication:

Facebook (96%)
SMS (93%)
email (91%)

“Yet, people are ambivalent towards the way that technology and social media are impacting society. 60% of people believe that they rely too much on technology, and 71% believe social media is making communication less personal. This indicates that even though they are using social media more, they feel they are having real human interaction less. But they are addicts – over 52% claim they couldn’t last a week without social media.” Says James Gerber.

These results are definitely surprising. Social Media has emerged as a great way to connect and interact with people online but only recently has it become the focus of many large business efforts. But in a world of social media, “people still crave real in-person human interaction.” – says Gerber.

In the past we had predicted Facebook as being the dominant force in social media - clearly beating Twitter in both users and traffic.

6 Comments

6 Comments to Facebook ranked as Most Popular Communication Tool

Dian Baranick says:

January 5, 2010 at 3:16 pm

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Hiram Windauer says:

January 9, 2010 at 1:43 pm

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Anya Freeburg says:

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Brain Arnow says:

January 29, 2010 at 4:04 am

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