Ever since the dreaded Google Panda update marketers and seo gurus have been complaining about the hit to article directories and how they just aren’t as useful anymore. It’s true that Ezinearticles and Articlebase took a huge hit for a ton of keywords and lost a lot of traffic. But the reality is that the major article directories are still useful – and I’m my opinion – absolutely necessary for good seo.
If you’ve been marketing for a while then you know that before the panda hit, article directories just dominated Google results. For pretty much any keyword you could take an articlebase or ezinearticle link and jump it into the top 10 results in a day or two. It was a great way to test out a new potential niche, drive a lot of traffic to your website, and even put affiliate links directly into your articles and make some money with next to no work involved. Yes, these were the glory days for marketing, but all good things with Google seem to come to an end sooner or later.
So if you can’t rely on article directories to get your easy traffic, are they still worth using? Definitely. I’ve read post after post on the Warrior Forums and other places where marketers are advising people not to use article directories anymore because they aren’t selling. But the truth is, unless you are using article directories specifically for affiliate links, they are still very useful.
What’s great is that most article directories will let you publish your blog posts from your website so you don’t even need to write completely unique content to use them.
Article Directories Build Great Backlinks
I don’t care what anyone tells you, article directories (specifically ezinearticles and articlebase) are awesome sources for high quality backlinks. They are both PR6 websites, and any link on a PR6 site – even low down the chain – is pretty valuable. In my Google Webmaster account when I look up the highest quality backlinks to any of my sites, both these article directories consistently show up in the top domains linking to me.
You Can Customize Your Anchor Text
The other great part about using article directories to build backlinks is the ability to specify your anchor text. Both Ezinearticles and Articlebase allow you to put links directly in your copy and specify the anchor text. And to top it off, the links in the copy are all dofollow – which makes them worth something.
It’s Easy to Get Syndicated
When building backlinks to a website, it’s always best to get a wide variety of links coming in from multiple different domains. When you post articles, other people have the ability to syndicate – or repost them – on their site as long as they retain the backlinks and give credit to the author.
Every time I post an article on articlebase or ezinearticles I always get at least 1 repost within a month of it being published. If the blog posts on your website don’t already get reposted by other sites, this is a great way to start syndicating right away.
While auto-blogging is not really useful post-panda, the ability for people to syndicate your articles and have your links stay in the copy is a great way to build a wide variety of links. These articles act as a way to build a variety of backlinks on auto-pilot.
You Can Build Status and Name Recognition
The more articles you write for these sites, the more they will feature your work as an author. Specifically with EzineArticles, if you get to diamond level membership they will repost your articles constantly, feature your profile on the homepage, and make your articles more attractive to syndicators.
Half the battle of building a successful business online is being regarded as a guru in your niche. Having a high profile account on these article directories is an easy way to demonstrate your guru status. People want to listen to and buy from people who are successful in their field and a high status profile is a good way to promote yourself as an expert.
You Can Still Get Visitors from Article Directories
Even though they are delivering the same amount of traffic they once did, article directories can still direct traffic to your sites. Especially if you have a high profile account, you can still get a decent amount or traffic from article directories to your site.
For some of my sites, I see around 200-500 hits a month from EzineArticles and Articlebase. These accounts have dozens of articles and are high profile accounts but they do deliver traffic. Even if your website has about a 1% conversion rate this would still be about 2-5 sales a month, and depending on the product, it’s worth the extra effort to post your articles on there.